AUCKLAND, Today: Springboards has launched Flint, a new AI model built for marketers and creatives looking for broader, less predictable thinking at the earliest stage of idea development.
The launch also marks a major refresh for the Springboards platform, with a redesigned user experience, flexible self-serve plans, and a new webinar series called Spark Sessions.
Springboards says Flint has been built as a creative-first alternative to traditional large language models, which often lean toward familiar, repeated answers.
Instead, Flint is designed to generate more varied options, helping users explore less obvious directions and break away from the usual outputs.
Pip Bingemann, Co-Founder and CEO of Springboards says, “We never set out to become a model company, we set out to help people have better ideas.
“But after three years building Springboards one thing became impossible to ignore: frontier models were getting smarter, faster, and more polished, while their outputs were getting eerily similar and more repetitive.
“So we built Flint, the model we needed for ourselves.” – Pip Bingemann, Co-Founder and CEO, Springboards
“For a lawyer or an accountant, convergence can be a feature, but for a strategist, writer, marketer, comedian or creative team, it’s a bug. So we built Flint, the model we needed for ourselves.”
Built on a lightweight open-source foundation, Flint focuses on speed, iteration and novelty rather than heavyweight “smartness.”
Springboards says testing showed Flint scored 7/10 on the independent Novelty Bench, compared with an average of 2.88 for leading LLMs.
Kieran Browne, Chief Technology Officer of Springboards adds: “Flint is a tiny but mighty model that is significantly outperforming the world’s largest LLMs on the one metric that actually matters for the future of the creative industries: novelty.
“Flint is built on the belief that human taste and creativity must be at the core of good creative work; we are optimising for variation rather than automation.”
Springboards is also expanding access through free and paid plans, aimed at freelancers, small teams and agencies, with annual subscribers also getting access to Spark Sessions.
The monthly masterclass series will feature names including Mark Pollard, James Hurman, Tom Morton, Lucy Verby, Faris Yakob, Rosie Yakob and Zoe Scaman.
Flint is available globally from today.
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