Footlong spotted on Whakatipu

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BRISBANE, Thursday: Eagle-eyed Queenstown locals were quick to notice the arrival of a giant footlong sub on Lake Whakatipu earlier this week, sharing photos across social media.

The occasion was the filming of Subway New Zealand’s next brand marketing campaign, set to go live across the Australasia region next month.

The agency was Publicis Brisbane, and the production crew (Happy Films) were also from Brisbane.

Subway head of marketing Rodica Titeica (Brisbane-based) said: “Judging by the response from locals so far, the iconic footlong sub is well-known, well-loved and easily identifiable.

“The agency was Publicis Brisbane, and the production crew was also from Brisbane.”

This isn’t the first time Subway has opted to film on New Zealand shores for both AUNZ markets, with the brand also shooting their Eat Fresh relaunch campaign starring Julian Dennison in Auckland late last year.

“With the countless idyllic landscapes on offer, it was a no-brainer to film our next tvc in New Zealand,” says Titeica.

“Subway’s tvc launches next month. It will be the sixth campaign produced by Publicis Worldwide since their appointment as the brand’s creative agency of note for Australia and New Zealand, in mid-2020.”

The video was not available at press time.


Client: Subway
Senior Marketing Manager: Ben Miles (Brisbane)
Marketing Manager: Lauren Looke
Assistant Marketing Manager: Luciana Vorkas

Agency: Publicis Brisbane
Executive Creative Director: Ryan Petie
Creative Director: David Schaaky
Head of Broadcast & Content: Vicki Lee
Executive Director Client Partners: Jude Johannesen
Project Director: Sarah-Jane Ewing

Production Company: Happy Film Brisbane
Director: Miles Murphy
Executive Director: Angela Murphy
Producer: Craig Sinclair

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