Ford’s latest campaign for New Zealand’s number one selling vehicle

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AUCKLAND, Today: Ford and VML have launched the Ranger Ranger campaign in New Zealand, celebrating Ford’s Ranger, the nation’s top-selling vehicle for nine years. The campaign embraces Kiwi culture and features a new road trip game called ‘Spot the Ranger.’

Instead of boasting about Ranger’s top spot, the campaign highlights the diverse individuals who drive Ranger across New Zealand, reflecting national pride.

The Ranger Ranger campaign, rooted in Kiwi values, is rolling out across TV, digital, and social channels.

“We’re thrilled to be New Zealand’s #1 selling vehicle for nine years now.”

David Herbert, Marketing Manager Commercial Vehicles at Ford, says, “We’re thrilled to be New Zealand’s #1 selling vehicle for nine years now. With this success, we wanted to celebrate with New Zealanders. This campaign does just that.”

Kim Pick, Executive Creative Director at VML New Zealand, adds, “Once you start spotting Rangers on the road, you can’t stop – New Zealand really does drive a Ranger. It was fun to create a campaign based on saying the product name as many times as you can.”

James Johnston, VML Auckland Managing Partner, comments, “A year into a new partnership with Ford NZ – a road trip we’re enjoying immensely. What’s not to love about working with an amazing team on an iconic brand.”


Client: Ford
Agency: VML Auckland
Media: Mindshare
Production Company: Supernormal
Executive Producer: Matt McKenzie
Director: James Anderson
DOP: Mason Bennett
Offline Editor: Archie Porter
Grade: Alana Cotton
VFX: Perceptual Engineering
Online Artist: Jon Baxter
Sound: Liquid Studios
Senior Sound Designer: Craig Matuschka
Stills Production: The Collective Force
Stills: Reagen Butler

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