AUCKLAND, Friday: Pead is keeping the momentum going, adding four new faces across its Consumer and Corporate teams as client needs keep shifting, growing and generally refusing to sit still.
Bridget Taylor joins Pead Consumer as Senior Account Executive, following the recent completion of a Bachelor of Arts and Commerce in International Business, Marketing and Communications at the University of Auckland.
Taylor also brings media experience through NZME, along with hands-on knowledge of the beauty and wellness space, which is always handy when a client wants relevance, not just reach.
Niamh Scully has also joined the Consumer team as Account Executive, working across the agency’s portfolio of brand-led clients.
A recent University of Otago graduate, Scully holds a Bachelor of Arts in Media, Film and Communications, bringing fresh perspective to the team’s Consumer PR work.
Anna Farrera, Partner – Consumer says, “Pead is known for developing outstanding career pathways, and this talented new cohort will be no exception. They bring fresh thinking and energy to our brand-led Consumer PR work.”
“Consumer clients today are looking for more than visibility. They want work that is culturally relevant, drives conversation and delivers commercial impact.”
Pead’s Consumer team works across beauty and wellness, FMCG, food and beverage, retail and property, delivering earned media, influencer activity and integrated campaigns built to spark credibility and conversation.
“Consumer clients today are looking for more than visibility. They want work that is culturally relevant, drives conversation and delivers commercial impact.” – Anna Farrera, Partner – Consumer
The agency has also added more strength to its Corporate Communications division, appointing Lotte Corrigan as Account Executive and Caitlin Veale as Senior Account Executive.
Corrigan steps into the role after successfully completing an internship with Pead, while Veale brings experience in purpose-led communications, most recently with Migraine Foundation Aotearoa New Zealand.
Pead’s Corporate team supports organisations large and small, helping them build trust, protect reputations and communicate clearly in a media and digital landscape that rarely takes a quiet day.
Louisa Kraitzick, Partner – Corporate says Pead’s Corporate offering has been shaped around where reputation and influence are now being built.
“Our strength lies in combining deep corporate communications experience with in-house digital capability. That means we help organisations show up clearly and credibly not just in traditional media or stakeholder channels, but also in search and AI generated results where people increasingly look for answers.”
Pead Corporate also includes specialist issues and crisis advisory practice Houston Issues Management, which supports organisations before, during and after high-risk moments.
Kraitzick says, “The appointments reflect changing client needs and Pead’s continued investment in expertise. We work with organisations of all sizes to shape perception, inform decision making and drive real behaviour change.
“Bringing Lotte and Caitlin into the team strengthens our ability to deliver thoughtful, grounded advice at a time when credibility, clarity and speed matter more than ever,” says Kraitzick.
Share this Post
