The Paris-based Epica Awards – the only global creative advertising competition judged by journalists (including M+AD ed David Gapes) – has launched a new ad campaign, created by French agency Altmann+Pacreau.
The press and banner ads show famous juror creatives receiving cheerful texts from ‘friends’ in the industry.
The campaign stresses the journalist/judge format, making Epica “the most objective competition in the awards landscape”.
“There are so many awards competitions these days that we had to find the right message to stand out,” said agency head Olivier Altmann (a former worldwide chief creative officer at the Publicis network).
“Luckily, Epica, as far as I know, is the only awards judged by senior journalists, not creatives. This gives us a competitive advantage, because the juries can be totally objective.
“When you serve on a jury, you receive lots of ‘friendly’ messages to put gentle pressure on your judgement. So we built on this insight.”
Epica (which was founded in 1987) now has a jury of journalists from 61 magazines in 47 countries.
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