From Russia, with soul

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Not every day do we receive creative from Russia, so we’d like to share it with our readers. This is a powerful brand identity campaign – in English – that leverages and promotes the image of Russia.

Here’s the agency PR manager Tatiana Borisova: “SOLL agency, based in Moscow, has developed a brand identity, that sells image of Russia. It was made for Yarus. This company works in high-rise development in Russia and uses only high-quality, environmentally friendly materials.

“Yarus activity is also aimed at attracting foreign investment from the companies interested in high-rise development and seeking for a reliable partner in Russia.

“The visual image combines two ideas, the high-rise construction and being Russian. The image of a Russian birch-tree was selected as a solution, as it helped to tell about high-rise construction along with investing the big Russian soul into it.

“Moreover, according to the authors, the selected visual images allowed expressing the company’s adherence to green works and clean construction.

“I hope it would be interesting to you and M+AD. Thank you so much and greetings from Moscow!”


Agency: SOLL (Moscow, Russia)
Creative Director: Dmitry Chigirin
Art Director: Dmitry Krasnov
Designer: Irina Vasilieva
Account Director: Sergey Kovalev
Account Manager: Sergey Lyahovich
Photographer: Maya Morenko

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