Content agency founder ties knot with Saatchi NZ

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Publicis Communications has announced that leading New Zealand content agency Frontside and founder Robett Hollis will be joining Publicis Groupe in New Zealand.

“The team will work closely with Saatchi & Saatchi as well as continuing to operate separately under the Frontside brand, now part of Publicis Communications,” said Saatchi & Saatchi NZ MD Paul Wilson, in a statement.

“Robett will also take up a newly created role within Publicis Groupe, working across key clients at Saatchi & Saatchi as required,” Wilson said.

Frontside was founded by Hollis in 2007 and has grown to become an in-demand NZ content agency. Hollis is a self-made entrepreneur, heavily involved in the media and tech industry, who sits on the board of the NZ Technology Industry Association, is a board member of Figure NZ and has been named by LinkedIn as “one of the Top Three Most Influential New Zealanders on the platform”.

He also founded the NZ Entrepreneurs Festival and is the creator of ColabNZ, a creative shared workspace supporting tech startups.

“I’ve known Robett for over six years now and have worked with him closely for the last two,” Paul Wilson said. “He is a force of nature with a unique take on creativity, technology and helping brands grow. Alongside the agility and speed of the Frontside content team, Robett’s entrepreneurial background and relentless energy will be a powerful addition to our business.”

“He is a force of nature with a unique take on creativity, technology and helping brands grow.”

Robett Hollis said, “I truly believe content is the new currency, but creativity will always be the variable to make it cut through with credibility. This partnership with Saatchi & Saatchi and Publicis Communications shows that they are just as serious about this fast-moving content space as we are.

“For me, I believe business is about genuine relationships, so most of all, it was the people at Saatchi & Saatchi, and in particular Paul, that cemented my decision to join the Publicis whanau.”

Publicis Communications ceo Michael Rebelo said, “We’re really excited that Robett and the Frontside team have joined us. Their agility and progressive point of view on the world of content will only enhance our offering to clients in New Zealand as we continue to invest in our capabilities here.”

About Publicis Groupe – The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40]  is a global leader in marketing, communication, and digital transformation. Active across the entire value chain, from consulting to creation, and production, Publicis Groupe offers its clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organised across four Solutions hubs: Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health. These operate across principal markets, and are carried across all others by Publicis One. Publicis One is a fully integrated service offering making the Groupe’s expertise available to all clients, under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals.

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