Fuse & OMD fire up McDonald’s Snapchat chain filters

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McDonald’s, with the guidance of social and media agencies Fuse and OMD, have introduced Snapchat chain filters to the New Zealand market.

These branded Snapchat Geofilters are available when inside any of the McDonald’s standalone restaurants in New Zealand. Users simply take a snap and swipe across to access the filter.

McDonald’s head of comms Simon Kenny said: “After seeing the success of our Snapchat activity throughout 2017, we wanted to be the innovators in this evolving social space. The chain filters enable our consumers to have an interactive brand experience while in restaurant.

The chain filters are available within McDonald’s NZ restaurants for a year and will be changed out regularly to complement brand and campaign activity.

The first branded Geofilter is inspired by the Big Mac, which is celebrating its 50th anniversary globally in 2018.


Client: McDonald’s NZ
Marketing Director: Jo Mitchell
Head of Communications: Simon Kenny
Social Agency: Fuse
Head of Fuse: Gina McKinnon
Social Media Director: Zoe Virtue
Social Media Executive: Hannah Roberts
Senior Creative: Jay McDaniel
Intermediate Creative: Sam Reddington
Junior Creative: Dylan Davies
Media Agency: OMD
Business Director: Jennifer Hilliar
Digital Director: Scott Allan

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