Global online travel agency Contiki has collaborated with Game of Thrones star Natalie Dormer to bring a past traveller’s story to life for their newest creative initiative.
Contiki recently launched the #ContikiLegends project (www.contiki.com/legends), gathering real traveller stories dating back to the brand’s launch 52 years ago. Incredible tales of adventure, hilarity, friendship and love rushed in, several of which were given a creative treatment by artists around the world, plus one standout story that was gifted the Hollywood treatment by Natalie Dormer.
Dormer is quickly becoming a household name amongst Contiki’s 18-35 demographic. As the face of the #ContikiLegends campaign, she got behind the camera once again to retell the story of a young blind woman who leads her fellow travellers through the cobblestoned streets of Rome, finding their way back to the hotel simply by using her other senses.
“The story represents what Contiki is all about – connecting young people through shared adventures, challenging the ordinary and stepping outside of one’s comfort zone to make every moment count,” said Tony Laskey, the Auckland-based Regional Director (Sales & Marketing) for Asia and NZ.
“I really wanted to do this Contiki project as there’s a little bit of nostalgia there,” said Natalie Dormer. “I was last here in Rome when I was 18 doing the gap-year backpack thing and I really wish I had known about Contiki at the time, because I would have been straight on one of their holidays!”
In addition to retelling one of Contiki’s greatest legends on film, Dormer surprised a group of young travellers in Rome currently on Contiki’s London to Athens trip. The TV and film star posed for photos with the group and chatted openly to them about all of the incredible legends they had made on the trip thus far.
“Natalie is a great fit for #ContikiLegends – her youthful demeanor and passion for life perfectly reflect the Contiki brand and we’re thrilled to have her retell this authentic story, inspiring others to travel when they’re young,” said Laskey. “The looks on the travellers’ faces when Natalie walked into the room was incredible – this is definitely one Contiki legend they’ll be telling over and over for years to come.”
- See the video here: www.contiki.com/legends.
About Contiki Holidays
Contiki is the world leader in travel experiences for 18-35s since 1962. Operating in more than 50 countries around the world, Contiki is all about introducing young people to those epic moments that create a lifetime of memories and make every second count. Our journeys unlock the local way of life in each and every destination we visit, with every day as the start of a new adventure. You only get one life and one shot to make it count – #NOREGRETS.
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