Gas giant retains Assignment

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Assignment has retained the Z Energy creative business, successfully fending off a number of unnamed agencies in a pitch.

“We’ve been through a very thorough process to review our brand agency partner,” said Z Energy spokesman Jonathan Hill in a statement released to media.

“At the five- year mark of our journey as a local company, the time was right for us to review this part of our business; particularly with the focus and importance we place on brand.”

“We’ve satisfied ourselves through this process that there remains a good creative alignment between the two companies and we look forward to continuing to work with them,” said Hill.

Z Energy has three agency partners – retail (JWT), digital (Heyday), and Assignment (creative). It’s – by rate card – was $6.8 million.

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