Getty & Dove call for Cannes focus on Gen Z females

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LONDON, Tuesday: The 2019 Cannes Lions look set for a shakeup as Dove, Getty Images and Girlgaze* form a high-powered panel to tackle the promotion of up-and-coming Generation Z female photographers and directors.

The announcement of the panel follows the recent launch of Project #ShowUs, Getty Images’ collaboration with Dove and Girlgaze to develop the world’s largest stock photo library created by women, for women.

The three partners have announced their Project #ShowUs star-studded panel for the Cannes Lions (Monday 17 June to Friday 21 June) … 

American producer/writer Shonda Rhimes will join a panel featuring the senior director of creative insights at Getty Images Rebecca Swift, Dove Global VP Sophie Galvani and Girlgaze ceo Amanda de Cadenet to discuss the changes they agree need to be made to the way women and non-binary individuals are represented in today’s media and advertising industries. 

The session will be moderated by author, presenter and diversity expert, June Sarpong MBE, who will lead the discussion on how brands can take responsibility for the images they use in their marketing.

Getty & Girlgaze say …

  • 70% of women globally claim they don’t feel represented by everyday media images
  • Project #ShowUs to be showcased at Cannes Lions – created by Dove, Getty Images, Girlgaze and women around the world, it is the world’s largest stock photo library created by women to shatter beauty stereotypes.
  • 6 in 10 women would be more likely to use/purchase brands using #ShowUs imagery

“Project #ShowUs is breaking visual clichés on an unprecedented scale, and we invite you to join, whether attending Cannes or not.”

With over 5000 images, Project #ShowUs is the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes and is available for media and advertisers everywhere (scroll down for the link).

Taking place on the Lumiére Stage, Thursday 20 June @ 11.30am, the panel discussion will feature these speakers:

  • Shonda Rhimes, award-winning television producer, screenwriter and author
  • Sophie Galvani, Dove Global vice president
  • Amanda de Cadenet, founder and ceo of Girlgaze
  • Dr Rebecca Swift, senior director of creative insights, Getty Images
  • June Sarpong, MBE, moderator, presenter, author and diversity advocate

In addition to the keynote, Girlgaze photographers and Project #ShowUs action stations will be present at key moments during Cannes Lions, with images from displayed at the airport, in gallery-style exhibitions at the Majestic and Carlton Hotel and at Facebook Beach, The Girls Lounge, Inkwell Beach and the Deloitte Speakers Lounge.

Girlgaze founder/ceo Amanda de Cadenet says: “While I believe we are on the cusp of change as seen through initiatives like Project #ShowUs, there is still so much work to be done. We want brands and media to see the powerful change we are proposing through the #ShowUs campaign and then implement change in their own work.

“By hiring diverse creatives in front of and behind the camera, which Girlgaze has done through our technology platform, everyone can be a part of the solution to bring authentic representation to the world.”

Getty Images creative insights head Dr Rebecca Swift said: “Getty Images is a passionate champion for visualising everyone realistically and through this partnership is proud to be leading the visual industry to change the way women’s beauty is represented in media and advertising.

“Whilst we’ve seen a positive shift in the popularity of more realistic photography of women, we know from observing from within that there’s a lot more to be done.

“Project #ShowUs is breaking visual clichés on an unprecedented scale, and we invite all media and advertisers to join the movement, whether they are attending Cannes Lions or not.”

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