Giant billboards make Auckland debut

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AUCKLAND, Today: APN Outdoor, now part of JCDecaux, has added two billboards to its growing digital portfolio, launching at Auckland International Airport and on the iconic Parnell Bridge, two of New Zealand’s most prominent outdoor locations.

Parnell Bridge has launched more campaigns and captured more media attention than any other New Zealand site and is considered the best outdoor advertising site in the country.

With the existing billboard’s upgrade and transformation to digital, the eye-catching 80sqm of high-definition advertising is perfectly positioned to take advantage of the highly-trafficked southern and north-western motorway onramps, and the nearby Parnell shopping district and waterfront entertainment area.

APN Outdoor NZ head Mike Watkins said: “As we continue to see an influx of digital assets being launched by all players onto the market, the question of quality becomes imperative.

“Visitors to Auckland International will now enjoy high-impact advertising on the largest LED billboard in NZ.”

“Our strategy is focused on converting those sites that are high profile and delivering a targeted audience with the leading technology and screen solutions on the market.”

With APN Outdoor’s second new release, visitors to Auckland International Airport will now enjoy high-impact advertising on the largest LED billboard in New Zealand. The newly-built billboard measures 21 x 8.5m and dominates the Domestic forecourt with its position on the multi-storey car park.

Designed to capture the attention of visitors as they enter Auckland, the digital billboard will be visible to 9.5 million passengers who pass through the domestic terminal each year.

APN Outdoor commercial director Jamie Cameron said: “This site is all encompassing with premium location, high dwell time, size, dominance and screen quality – it ticks all the digital out-of-home boxes and clearly demonstrates our ongoing pursuit of excellence in the New Zealand market.”

About JCDecaux
JCDecaux is a global out-of-home advertising company, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. For FY17, JCDecaux reported revenue of approximately €3,493 million. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001.

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