Leading IT global outfit Cisco has appointed Thrive PR + communications to manage its public relations efforts across Australia and New Zealand. Thrive will work as the exclusive PR agency across all divisions of the Cisco business, following an extensive competitive tender process.
Affirming the appointment, Cisco ANZ head of communications Cori Drogemuller said: “We’re excited to kick off working with the team at Thrive PR. Cisco ANZ has a great array of customer and partner stories, innovation projects and he appointment of Thrive PR will assist us in sharing Cisco externally, in a more compelling and creative manner – evolving our PR &cCommunication impact throughout Australia and New Zealand.”
NZ 2IC Frances Wills said: “To be afforded the opportunity to work with the globe’s leader in technology, Cisco, is a terrific endorsement of our agency’s expertise in the tech and innovation space.
“Thrive will implement a B2B PR programme that will engage media and key Cisco audiences in New Zealand.”
There are many untold stories to reveal and incredible business experts to tap into, she says. “Our strategy will be one that humanises the work that Cisco does locally and globally. The goal for Thrive is to deliver ongoing work that impacts the growth and success of Cisco.
“We are thrilled that Cisco has chosen to work with our New Zealand operations.”
Thrive will manage the Cisco account for New Zealand from its Auckland office. “New Zealand is set to feature strongly in the Cisco PR programme,” Wills said.
Cisco (NASDAQ: CSCO) is a worldwide technology leader that has been making the internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrow’s digital opportunity today. Discover more at www.newsroom.cisco.com and follow us on Twitter at @Cisco.
Thrive is a 100% independently owned agency with nearly forty staff and four offices in Melbourne, Sydney, Brisbane and Auckland. The agency’s client roster includes Coles, Optus, Twitter, AGL and Ubisoft. Thrive specialises in: food & drink, sport & entertainment, tech & innovation, home & design, health & wellbeing, and not-for-profit B2C & B2B work.
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