Global buyout stirs ad management sector

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Sydney: Global digital ad management provider Adstream has acquired Omnilab Media’s advertising content management arm Dubsat.

Around 6000 global agencies and brands use Adstream, and the acquisition adds scale and tech know-how to its offering.

Dubsat is an advertising content management and distribution company operating in the US, UK, Australia, New Zealand, and South Africa.

Founded in 2000, Dubsat was created in response to the expensive and unreliable method of delivering linear television ad campaigns to broadcasters. Dubsat utilised satellite technology to innovate that process, making it possible to deliver ads to multiple broadcasters simultaneously, within a matter of hours instead of days.

16 years later, Dubsat has evolved into a global advertising content management and delivery company, providing cloud-based solutions to agencies, brands, broadcasters, production houses, and publishers. From linear TV to digital to print, Dubsat helps organisations simplify the way they manage and distribute media.

“Following the acquisition of Deluxe AdServices earlier this year, our partnership with Dubsat is another significant step forward in the global expansion of our offering and the capabilities we provide customers,” said Adstream’s London-based ceo Gerry Sutton.

“We will continue to invest in bringing leading global solutions to our worldwide client base, which now includes Dubsat’s impressive portfolio of agencies, brands and media owners.”

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