Vox Populi – the voice of the people – takes on a whole new meaning this week as the latest version of RNZ’s digital innovation VoxPop is launched.
The free VoxPop app is the brainchild of RNZ reporter Peter Fowler. Created with use by other radio stations in mind, it allows producers and journalists to use listener generated content in a very quick and highly efficient manner.
VoxPop creates a dynamic source of content for broadcasters by using mobile devices. People can provide up-to-the-minute comment through an application downloaded to their smartphone. It enables radio networks to quickly and easily collect, package and play the voices of their audiences.
“The dynamic new technology has already attracted interest from a major US radio network which will be trialling it over the next few months,” says RNZ head of digital Glen Scanlon.
RNZ National first introduced the innovation as a trial during summer programming with Jesse Mulligan in January. The latest version of the app will feature first on Jim Mora’s The Panel from 4pm on Monday 3 July.
Scanlon said VoxPop was a clever digital approach to giving listeners the chance to have their voices heard on-air.
“VoxPop is a radio studio in your pocket, allowing our audiences to submit their thoughts in near broadcast quality for potential play on air. It’s an example of RNZ’s determination to innovate and evolve, creating a closer and more intimate relationship ith our audience.”
The app was built by Andrew McMillan, a Dublin based developer formerly employed by Google.
- VoxPop is available in the Google Play Store and Apple iTunes store for free. Search for RNZ VoxPop. Get the Android version here: http://bit.ly/2sze7QD and the iTunes version here: https://appsto.re/nz/t4Qkjb.i
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