AUCKLAND, Wednesday: New Zealand has scored a second Bestadsontv salute from guest judge Ryan Barkhuizen, group creative director at VMLY&R Kansas City.
Yesterday the focus was on Colenso/Skinny’s Skinny Mobile work. Today it’s Hell Pizza and Special Wellington – with Liquid Studios – who captured Barkhuizen ‘s attention – in the Best Radio Ad in the World category.
“Sounds like the team had a lot of fun writing these – and it always comes through in the work.”
“Hell’s Scratch & Sniff featured a simple device that’s relevant to the product,” he wrote.
“Entertaining dialogue, provocative and intriguing enough to keep me interested the whole way through. All the ingredients for a great spot.
“Sounds like the team had a lot of fun writing these and it always comes through in the work. 10/10 would try.”
Special Wellington ECD Mark Forgan was chuffed: “Great to see New Zealand work named on the global stage,” he told M+AD.
CREDITS
CCO: Tony Bradbourne
Executive Creative Director: Mark Forgan
Creative Director: David Shirley
Art Director: Melina Fiolitakis
Agency Producer: Millie Costley-Deakin
Assistant Producer: Liz Garneau
General Manager: Phil Baker
Head of Strategy: Bethany Omeri
PR: Kelly Grindle, Natalie Chandler, Amanda Vela
Client: Callum Davies, Ben Cumming, Siang Tay
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