Ad agency makes anti-ad ads for ad-averse NBR

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AUCKLAND, Today: A new campaign by The Goat Farm highlights what the National Business Review isn’t brought to you by, and introduces the brand promise: “Proudly brought to you by you”.

Goat Farm CD/owner Vaughn Davis said: “While other media outlets rely on advertising to fund their worthy and earnest endeavours, The NBR’s journalism is instead funded entirely by its subscribers.

“The campaign is a reconnection with one of our earliest advertising clients – I was lucky enough to write ads for the NBR in my first gig at Bates in the 1990s.

“The brand is just as powerful 25 years on and we look forward to being part of its continued success.”


Publishers: Todd and Jackie Scott
TGF Creative Director: Vaughn Davis
TGF General Manager: Natalie Gibb
TGF Account Executive: Mia Llewellyn
TGF Senior Designer: Scott Wheeler

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