K Road indie agency Goodfolk has started the year on the good foot, with a pair of significant wins. Prior to Christmas, Goodfolk won the pitch for a global internal engagement campaign for Fletcher Building, who have upwards of 19,000 employees worldwide. In late January, they were also confirmed as Auckland Council’s digital communications and engagement agency, in partnership with digital developers Phosphor.
According to Michael Easton, Managing Director of Goodfolk, the new business wins validate the hard work the agency has put into its own evolution over the last 12 months – and its determination to live up to its name.
“Clients are increasingly asking for agility and adaptability from their agency partners, as well as a collaborative, cooperative approach,” Easton says. “They want to work with people they like, people they trust, and people who genuinely care about doing the right thing by their business – good folk like us.”
Creative director Mark Easterbrook says building the agency’s digital and creative firepower has helped fuel the winning streak. “We get very excited about what our clients do, and they appreciate that. We’re often looking beyond the traditional remit of a communications agency and finding new areas where creative and digitally-led thinking can help their business.”
A strong background in internal engagement and familiarity with the building industry were key factors in Goodfolk’s Fletcher Building win. Fletcher Building’s Jo Nicol, who has been leading the project for the office of the ceo, said: “we wanted to partner with a team that would reflect some of the values that our organisation holds to be important. Goodfolk have been creative, visionary and pragmatic in the ideas and collateral they have produced for us. They are what the name suggests; good folk to do business with.”
The Fletcher Building campaign has already kicked off, with a successful two-day event in Auckland, which received positive feedback from those involved, as a truly energising and inspiring experience.
Goodfolk are also looking forward to kicking off their relationship with Auckland Council. “Helping people engage with and get excited by the city they live in is a pretty amazing opportunity, and the Auckland Plan vision to create the world’s most liveable city is something we can all get behind,” says Easton.
Goodfolk is an independent Auckland-based creative agency, breathing life into brands through a multidisciplinary approach to brand strategy, creative direction and tactical delivery. Experienced and hands-on, the folk at Goodfolk are experts in a range of creative marketing and communications disciplines including design, digital development, advertising and events. For more information go to www.goodfolk.co.nz
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