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AUCKLAND, Monday: Media Design School creative advertising programme director Kate Humphries writes: “Congratulations from everyone at MDS to Luke Ryan and Ash Reid for taking out the Google Student Axis this year, with a YouTube Lotto film, Look What You Can Skip.

“The dapper pair who sprinted up to accept their award in front of industry last week, make it the 4th year in a row that MDS grads had taken out the award.

“We owe a huge thanks to Rueben Halper, Head of Video and Display at Google, for once again challenging students in one of the toughest environments for creatives, because if you’re going to get in the way of a person on YouTube, who’s intent on watching video after video on their phone, you’d better do it well,” Humphries said.

“Luke and Ash’s idea for Lotto, which went through three rounds of judging, invited people to see what they could skip if they won Lotto.

“Huge thanks to Google’s Rueben Halper for again challenging students in one of the toughest environments for creatives.”

“If you didn’t skip you’d endure an endless wait in the rain for your bus; the monotony of waiting for your clothes to finish a cycle at the laundromat; an endless plane journey across the world squashed into cattle class; or the mind-numbing tedium of scrubbing the grout in your bathroom.

“So, naturally you’d skip, which meant you were then served a quick 15” ad of the same person in the same pose enjoying a completely different life.

Applause for the other finalists
“A hearty round of applause too for the other finalist on the night Max Barrow and Jaymi Redpath and the two finalist teams from AUT.

“While we’re here, we’d also like to send a big shout out to all MDS alumni who had their names on a giant 80% of the Silver, Golds and Grand Prix awards handed out throughout the night. Well done to one and all.

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