The price for passion

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AUCKLAND, Today: The Marketing Association is bringing a UK-developed B2B workshop to NZ – led by NZ B2B exponent Matthew Masters, founder & CD of Auckland indie agency Badger Comms.

And, as an event likely to attract plenty of interest in NZ, it comes with a steepish price tag.

The MA flyer says: “In this face-to-face one day workshop originally developed by the world leaders in B2B Marketing, you’ll learn the key skills needed to build an emotionally-engaging B2B brand – a brand that delivers compelling points of difference, creates competitive advantage, and drives preference for your products before the sales process begins.

“This workshop is perfect for marketers who want to design and sustain a credible and engaging B2B brand.”

“This workshop is perfect for any B2B marketers who want to design and sustain a credible and engaging B2B brand that is both differentiated from your competitors’ brands and stands for something meaningful to your customers.

Building and Sustaining Strong B2B Brands will take place in Auckland (at a venue ytba) on Thursday 16 April. Tickets cost $895+gst.

About Badger
Established in 2007Badger does all the things you’d expect of an ad agency, and likes working with complex products and services.It develops tools that help sales teams sell more. Badger works across the Asia-Pacific region and has in-house Chinese language creative capability. Clients include Vodafone, Fidelity Life, Z Energy, Altus Windows,, The Blind Foundation and

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