Google taps Yellow

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NZ digital agency Yellow has taken out the Google Premier Partner Award in Australasia in the Growing Businesses Online category, being selected out of 13 shortlisted finalists in its category, including other major key industry players such as NZME.

Yellow’s case study was based on its client EZ Covers which demonstrated how a small local business can grow online performance and reach international markets. Through a series of initiatives and campaigns with Yellow, ROI from search increased 300% year-on-year for EZ Covers, supporting the company’s growth and expansion into international markets including the UK.

Yellow’s entry is now qualified to compete for a spot in representing Asia Pacific at the global awards (winners will be announced at the Google Partner Summit at the end of September in New York City).

Google launched the Premier Partner Awards earlier this year to recognise top-performing digital marketing partners from around the world and their contributions to product innovation and client growth. The awards programme received thousands of case study submissions, each detailing the success an agency has achieved for clients in one of six categories.

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