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AUCKLAND, Today: NZ music industry charity MusicHelps and creative studio Likeminds have teamed up to create a video with Kiwi musicians to talk about the real impacts Covid-19 has had on the industry.

MusicHelps aims to raise $2 million dollars through the MusicHelpsLive appeal to see affected Kiwi music people through the winter. All funds raised will be distributed to those music workers whose livelihoods have been shattered by the virus.

The video was shot in the deserted interiors of two of New Zealand’s most iconic venues, The Civic and Spark Arena, with artists such as Dave Dobbyn, P-Money, The Beths and other top acts.

MusicHelps board chair Campbell Smith said: “The livelihoods of thousands of Kiwi music people and businesses will continue to be felt now and into the future.

“The campaign will air across Sky TV and MediaWorks TV channels.”

“Cancelled shows are not all going to be rescheduled, venues are still threatened; production suppliers, roadies and crew are still without work they were expecting through the year. These hard-working, ordinary New Zealanders and their dependents are still facing levels of distress and hardship never seen before.”

Likeminds CD Damian Alexander said: “As a musician and vocalist for Blindspott I understand first-hand how important our crews are to making shows happen.

“I also know quite a few of them exist show to show and rely on a thriving and busy live scene to survive.

“As a creative director and filmmaker with my own agency now, it was great to partner with MusicHelps and do my bit for the people who make our shows happen during an extremely trying and difficult time.”

The campaign will air across SkyTV and Mediaworks TV channels who are supporting charitable causes working in sectors affected by Covid-19, as well as social media throughout June.


Script and Concept: Damian Alexander and Noel Blackwell, Likeminds
Director: Damian Alexander
DOP and Camera: Guy Mac
Producer: Monique Nielsen
Account Director: Nicki Chapman
Lighting: Chris Southerland
Make Up: Jody Blackwood and Georgia
Assist, Edit and Bcam: Jade Paynter
Assist: Zac Snushall
Colour and Sound: Images and Sound
PR: Pead

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