Scissors, glue, and NZME

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Shopping site GrabOne reckons its new interactive campaign – created in-house – will help New Zealanders to ‘spend less’ this Christmas. Entrants need only scissors, glue, and their local NZME newspaper.

GrabOne is handing out free paper-craft templates for festive photo props and Christmas decorations, “so families can save money this holiday season and spend time together at the craft table”.

The fun templates have already popped up in NZME newspapers around the country, including the New Zealand Herald, Bay of Plenty Times, Hawkes Bay Today, Rotorua Daily Post, The Northern Advocate and The Whanganui Chronicle.

A different design will appear every week in the lead-up to Christmas.

Grabone marketing comms manager Alex Mackrill says the campaign was conceived to run contrary to the usual retail-driven imperative of spending more for Christmas.

“We challenge parents to put the iPad to sleep and take the time out with their kids to make paper crafts.”

“GrabOne has always given Kiwis unique opportunities to spend less on the things they love, and we wanted our festive offering to not just repeat that idea, but to reinforce it by bringing it to life in a fun and engaging way,” he says (in a release from Niki Schuck PR).

“Making Christmas decorations is something I used to do as a child, and something I do with my children too,” Mackrill said.

“We challenge parents and caregivers to turn off the emails, put the iPad to sleep and take the time out with their kids to make some paper crafts.”

“We know people can’t stay off their devices for long though so GrabOne are providing an added incentive to bring out the scissors and glue; with a competition on Instagram for proud families to share their own photo props and decorations.

Entrants use the hashtag #GrabChristmas to be in to win one of five $1000 GrabOne credits.

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