AUCKLAND, Tuesday: Zac Stephenson has been appointed as managing director of MediaCom NZ, while Drew DeSantis is to take over as managing partner of Ikon NZ.
Stephenson and DeSantis will step into their new roles on April 1, and will both report to GroupM NZ ceo Chris Riley.
It’s all part of the group’s succession planning, said MediaCom AUNZ ceo Willie Pang (who’s based in Sydney).
Stephenson will be responsible for driving commercial growth, managing key client relationships and the ongoing development of the MediaCom NZ team.
He replaces Matt Vogts who has taken up a new role as chief growth officer at MediaCom Australia.
Pang said: “As Vogts will remain within the MediaCom network, he will work closely with Stephenson and the wider executive leadership team to ensure the capability of unlocking growth opportunities for MediaCom, as part of his new remit.
“Both changes are part of the group’s succession planning.”
“Stephenson has a track record of building strong relationships with stakeholders, has confidently led a high-performance workforce and is focused on driving commercial performance. He has been with Ikon since 2017 and prior to this spent eight years at OMD.
Drew DeSantis currently holds a senior position at Ikon NZ will be promoted to managing partner.
GroupM NZ ceo Chris Riley said, “Zac and Drew are incredible assets to GroupM, and means we can deliver clients a competitive advantage in New Zealand.”
GroupM is part of WPP AUNZ, which Pang describes as “Australasia’s leading creative transformation company”.
GroupM is a leading global media investment company responsible for more than US$50 billion in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organisation of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
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