oOh!  fires up World of Unmissable strategy as part of growth plans

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AUCKLAND, Today: oOh!media NZ has launched its World of Unmissables strategy, aiming at “a bigger and better” out-of-home media company which will help drive the growth in the New Zealand.

oOh! NZ general manager Nick Vile said the company is vowing to make New Zealand’s brands even more unmissable among their audiences with its increased footprint, leading data and insights offering and a restructured team to deliver powerful solutions for advertisers.

“With more than 2500 sites covering most markets, including the biggest digital network in New Zealand, the new look is the largest out-of-home operator, reaching 90% of the population,” he said.

“oOh! New Zealand is at a pivotal point in its growth.”

“World of Unmissable turns the traditional view of out-of-home on its head, evolving it into a new media offering that creates unmissable moments for brands, advertisers and clients.

“We live in a world of information overload making it difficult for advertisers to cut through, gain, keep and convert consumer attention.

“The World of Unmissable offering is supported by a restructure of the business to ensure buying oOh! is easy for agency clients and advertisers and  that the company has a more streamlined engagement to faster, smarter proposals and ideas to the market.

“The broader group is massively investing in automation to deliver better, faster and more flexible services for our clients.”

Vile said oOh! New Zealand is at a pivotal point in its growth.

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