GSL Promotus resigned MTA – ‘we were not fired’

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Wellington agency GSL Promotus – named as the incumbent on yesterday’s MTA/Y&R release about the account changing hands – has challenged parts of the release document.

She says (and M+AD agrees) that the release gave the impression that the GSL Promotus role had come to a sudden end – but GSL managing director Sigrun Rice says she resigned the account in January, and has asked M+AD to clarify this.

“Following a long (15-year) partnership with MTA, GSL Promotus chose not to participate in the review for business reasons, and accordingly resigned the MTA account in January 2015,” Rice says.

“MTA had in fact specifically asked me how we wanted the release worded, and this is what I had requested.”


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