GumGum, a leading Sydney-based computer vision platform for marketers and the original inventor of In-Image advertising, has announced that it is launching its visual web advertising platform in New Zealand.
The company has partnered with Auckland-based Digital Commons to exclusively represent its innovative In-Image and In-Screen advertising solutions to New Zealand media agencies and brands.
GumGum’s patented image-recognition technology unlocks the value of connected images, and delivers highly visible, contextual and engaging campaigns for marketers.
NZ partners: Bauer Media, IDG
GumGum’s premium publisher network in New Zealand, which includes Bauer Media and IDG, has a reach of 1.4 million monthly unique visitors and is expected to significantly expand following its formal entry into the market.
“Images are the new must use online currency for brands seeking to cut through with new and creative advertising formats,” said Jon Stubley, GumGum’s Sydney-based ANZ VP.
“In-Image and In-Screen campaigns provide a way for advertisers to engage with their audiences in a non-interruptive and contextual way and consistently outperform traditional online ad formats,” he said. “We believe that there is tremendous opportunity for New Zealand brands to drive engagement and performance utilising the power of computer vision technologies.”
Johanna Cotter, managing director of Auckland-based Digital Commons, said: “GumGum’s visual advertising platform will allow New Zealand brands to unlock the power of images to connect with their target audience in a highly native and viewable manner.
“We believe New Zealand brands will quickly recognise the high level of engagement, consumer experience and return on investment that contextually placed In-Image advertising offers.”
Founded in the USA
Founded in Santa Monica USA in 2008, GumGum launched in the Australian market in March 2016 with foundation partner Bauer Xcel Media, and has rapidly added publishers to its network.
Its monthly unique reach in Australia is now over 7.5 million and it has signed campaigns with Australia’s leading media agencies and their brands including Commonwealth Bank, eHarmony, LEGO, Microsoft, NIB, NT Tourism, PepsiCo, Taubmans and Volkswagen.
Contact GumGum NZ:
C/- Johanna Cotter
021 121 6044
GumGum is an artificial intelligence company, with particular expertise in computer vision. Its mission is to unlock the value of images and videos produced everyday across the web, social media and broadcast television. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports.
GumGum invented the In-Image advertising category and is used by the majority of Fortune 100 companies. GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, while still prioritising high-quality inventory, brand safety, and user experience.
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