TWIN – represented downunder by The Sweet Shop – have directed a new spot for Beats By Dre to coincide with the 2015 Rugby World Cup through their production company in the US, Reset.
The Game Starts Here via Interpublic agency R/GA features All-Black captain Richie McCaw preparing for the RWC deep in the South Island, alongside shots of a local Kapa Haka group performing an original haka written exclusively for Beats by Dre by composer Inia Maxwell.
Since releasing online a week ago, the film has racked up almost four million views. Watch it here.
- Reset also did a version for the broken Poms: www.resetcontent.com/featured/the-game-starts-here-uk
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