Gun for hire shoots Beats By Dre for the RWC

EditorTVCs, News Make a Comment

TWIN – represented downunder by The Sweet Shop – have directed a new spot for Beats By Dre to coincide with the 2015 Rugby World Cup through their production company in the US, Reset.

The Game Starts Here via Interpublic agency R/GA features All-Black captain Richie McCaw preparing for the RWC deep in the South Island, alongside shots of a local Kapa Haka group performing an original haka written exclusively for Beats by Dre by composer Inia Maxwell.

Since releasing online a week ago, the film has racked up almost  four million views. Watch it here.

Share this Post