Global kudos keep coming to Colenso BBDO – the latest being named among the top five socially aware agencies in 2016 by The Good Report.
Colenso shares the Most Successful Agencies Promoting Good Causes category in the latest report with agencies from Brazil, Sweden, France, and the UK. Scroll down for the list of all honourees.
The Good Report ranks world-best creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.
Collaboration
It was created in collaboration between ACT Responsible, the international non-profit association and largest global source of the world’s best ads on social and environmental issues, and The Gunn Report, the UK-based global index of creative excellence in advertising.
A total of 702 campaigns produced by 461 agencies for 608 advertisers from 71 countries were evaluated for this latest Good Report.
The ranking is created by combining the industry’s recognition with the performance measured by The Gunn Report, as well as the promotional effort behind the campaigns and the general public’s recognition from public votes organised by ACT Responsible. There is no complicated criteria or categories, just great work for Good.
The Good Report 2016 is made-up of 40 campaigns, of which 24 are for NGO’s, institutions and foundations and 16 are for commercial corporations. The top 25 agencies are made up of four independents and 21 networked agencies.
Donald Gunn’s view
“The Act Responsible Expo is one of the must-see exhibitions at Cannes Lions each year,” said Gunn Report founder Donald Gunn. “It honours the hugely valuable job our industry does throughout the year in countries all round the world, in multiplying the impact and effectiveness of communications for good causes.
“The Good Report adds a commendable extra dimension to their mission and we are proud to be a part of it.”
Most successful Campaigns promoting good causes 2016
#1 Nivea Doll, FCB Brasil, São Paulo – Nivea
#2 Priceless Traps, Geometry Global, Bogota – Ministry of Environment and Sustainability
#3 This Girl Can, FCB Inferno, London – Sport England
#4 Print For Help, FCB Brasil, São Paulo – Hewlett-Packard Brasil
#5 One Shot Is Enough, Prolam Y&R, Santiago – UNICEF
Most successful Agencies promoting good causes 2016
#1 Publicis Conseil, Paris, France
#2 FCB Brasil, São Paulo, Brazil
#3 FCB Inferno, London, United Kingdom
#4 Forsman & Bodenfors, Göteborg, Sweden
#5 Colenso BBDO Auckland, New Zealand
Most successful Networks promoting good causes 2016
#1 Publicis Worldwide
#2 FCB Worldwide
#3 BBDO Worldwide
#4 Grey Global Group
#5 Young & Rubicam Group
Most successful Advertisers promoting good causes 2016
#1 France 5
#2 Nivea Brasil
#3 UNICEF Chile
#4 Innocence in Danger, Germany
#5 Amnesty International Brussels
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