London, 29 January: The Gunn Report, the global index for creative excellence in advertising, has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based on the results of 45 global, regional and national creative award contests. Clemenger Wellington’s NZTA Mistakes was the third most awarded commercial globally in 2014. And The Sweet Shop’s NZ director Steve Ayson was named the third best director in the world.
Highlights from the 2014 Gunn Report include:
Most Awarded Film Commercial in the World in 2014
1. Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)
2. Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
3. New Zealand Transport Agency, ‘Mistakes’, Clemenger BBDO (Wellington)
Most Awarded Print/Out of Home Ads and Campaigns in the World in 2014
1= Fiat/Don’t Text And Drive, ‘Letters’ campaign, Leo Burnett Tailor Made (São Paulo)
1= Guinness Draught In A Bottle, ‘Un-Cinq’ campaign, BBDO Proximity (Singapore)
3. British Airways, ‘The Magic of Flying’, OgilvyOne Worldwide (London)
Most Awarded Digital Ads in the World in 2014
1. Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
2. Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)
3. Volvo Trucks, ‘Live Test Series’, Forseman & Bodenfors (Gothenburg)
Most Awarded All Gunns Blazing in the World in 2014
1. Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)
2. ABTO/Brazilian Organisation of Organ Transplant, ‘Bentley Burial’, Leo Burnett Tailor Made (São Paulo)
3. Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
Most Awarded Campaign Across All Gunn Report Media in 2014
1. Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
2. Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
3. Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)
Most Awarded Agencies in the World in 2014
1. Forsman & Bodenfors (Gothenburg)
2. Dentsu (Tokyo)
3. adam&eveDDB (London)
Most Awarded Agencies in Digital in the World in 2014
1. Forsman & Bodenfors (Gothenburg)
2. Dentsu (Tokyo)
3. Clemenger BBDO (Sydney & Melbourne)
Most Awarded Networks in the World in 2014
1. BBDO
2. DDB
3. Leo Burnett
Most Awarded Countries in the World 2014
1. USA
2. UK
3. Brazil
Most Awarded Advertisers in the World in 2014
1. Volvo
2. Volkswagen
3. Honda
Most Awarded Production Companies in the World in 2014
1. MJZ (Los Angeles, London, New York)
2. Folke Film (Stockholm)
3. Outsider (London)
Most Awarded Directors in the World in 2014
1. Andreas Nilsson (Sweden)
2. James Rouse (UK)
3. Steve Ayson (NZ, Australia, USA, Italy)
Donald Gunn, a champion of creativity and founder of The Gunn Report, said, “Creativity can be measured by awards. We’ve analysed the results of the most important creative award shows around the world to bring insight, commentaries and rankings – valuable data for the ever-evolving advertising industry to achieve greater heights.”
The Gunn Report 2014 guest editor is Malcolm Poynton, newly appointed global chief creative officer of Cheil Worldwide. Poynton, who has contributed his own personal commentary on the report and awards tables as well as being involved in the selection for The Showreel of the Year, said: “The Gunn Report brings all the chaos and confusion of the seemingly endless award show calendar into sharp focus to give us the bigger picture of what’s hot and who’s behind it. Here you will find the best ideas made for clients that know the worth of a well-executed creative idea.”
The ranking tables and accompanying commentaries are now available online at www.gunnreport.com. All the winning work, as well as the 100 commercials appearing on the Showreel of The Year will follow shortly.
The Gunn Report Book and Showreel of the Year 2014 DVD will be available in mid-March and will include the results of The Gunn Report for Media 2014.
About The Gunn Report: The Global index on creative excellence in advertising, The Gunn Report is the global report for creative communications that identifies the most awarded work in the world and its creators. It combines the winners’ lists from 46 of the world’s most important awards – Global, Regional and National – to establish the annual worldwide league tables for the global Advertising industry. A unique and essential resource for advertising and marketing people worldwide, The Gunn Report brings together 15-years-worth of information, data and intelligence through its report tables, commentaries, searchable and viewable ad libraries, guest essays and playlists, creative effectiveness studies and The Gunn Report for Media. Additionally Gunn TV features the best commercials of all-time dating back to 1962. The Gunn Report is available, by subscription, online and as a book with a DVD.
About Malcolm Poynton: Poynton’s passion is connecting brands with consumers in the most engaging and compelling of ways. Prior to joining Cheil, his creative leadership has helped a number of global brands find a lasting place in people’s hearts as well as in contemporary culture. These brands include Dove, British Airways, Fox Sports, American Express, Wall’s Ice Cream, Coca-Cola and Toyota to name a few. During his creative leadership, Saatchi&Saatchi, Ogilvy, M&CSaatchi and SapientNitro have all been awarded Agency of the Year titles. Poynton is a member of the International Academy of Digital Arts & Sciences, a patron of the Royal Academy of Arts, an honorary coach for the NZ Yachting Federation, former Cannes Jury President as well as the recipient of over 100 international creative awards spanning Cyber, Film, Mobile, Social, Outdoor, Press and Innovation. He joined Cheil in 2015.
Share this Post
