AUCKLAND, Today: Marketing site StopPress sent reporter Erin McKenzie to the fifth birthday party of Parnell-based full-service creative agency Rainger & Rolfe.
“Go back five years to when Rainger & Rolfe was founded and no one was blending brand and loyalty,” Ant Rainger told McKenzie.
“You were either a brand agency or a loyalty agency,” he said, “and that left an opportunity to tap into the market.
“This bringing in of the required talent to be wrapped around a project is one of the reasons the agency was ‘born agile’.”
“The agency’s foundation clients were AA, BP, Craigs, and Oceania Healthcare while Solarcity and The University of Otago came quickly afterwards.
“Now the client list has grown to include Auckland Zoo, Huckleberry, Healtheries and Contact to name a few. They’re serviced by 15 permanent staff, plus those brought in for specific projects.
“This bringing in of the required talent to be wrapped around a project is one of the reasons Rainger says the agency was ‘born agile’.”
- It’s a lengthy, informative piece. Read it all here
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