Hard road ahead for Saatchi’s friendly Toyota possums

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Saatchi & Saatchi goes against the flow, and tries to show the ‘fun’ side of the possum menace in the agency’s latest TVC retail campaign for Toyota.

Meet Dave-O and Steve-O, the new faces of Toyota – two furry and devoted (and very weird) Toyota fanatics who live in a tree directly across the road from a dealership. From here they can spy all the latest and greatest deals and until they come face to face with a big Hilux grill (one of their dreams), they’re content to just marvel about the world of Toyota.

Created by Saatchi & Saatchi New Zealand, The Real Road Experts aims to add “a little cheeky charm and humour” to Toyota’s retail advertising. The video will be appearing across Toyota’s TV, radio, digital, social, press and in-store point of sale from today (Wednesday).

Watch the 15sec spot (which picks up where the 30sec spot, above, finishes) below:


Client: Andrew Davis and Susanne Hardy
ECDs: Corey Chalmers & Guy Roberts
Creative Director: Jordan Sky
Creative Group Head: Brad Collett
Head of content: Jane Oak
Design: Ross Davies and Rob Flynn
Motion Graphics Designer: Tomas Cottle
General Manager: Paul Wilson
Business Director: Susie Darling
Senior Account Manager: Amanda Brittain
Production Company: Flux
Producer: Sue Chambers
Director: Laban Dickinson
Audio: Liquid Studios
Audio Engineer: Craig Matuschka

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