SYDNEY, Today: Avis Budget Group AUNZ has unveiled Driven by Better, a long-term brand platform for the Avis brand. The launch campaign was created by Sydney-based agency partner Host/Havas, with media by Havas NZ.
Sydney-based group head of marketing, product & PR (Pacific) Vanessa Wolczak said: “The new platform celebrates Avis’ decades-long history of leadership and continuous improvement, from parking cars outside airports in 1946 to PhotoProofed in 2020.
It runs across TV, OOH and social.
“The debut campaign showcases how these little innovations make a big difference to Avis customers.”
“From humble beginnings at a Detroit airport in 1946, to embracing the technology of today, Driven by Better is the perfect representation of how small improvements over time have helped to create the well-known brand that is Avis,” Wolczak said.
“This campaign showcases how Avis is constantly adapting to the ever-changing market.”
Host/Havas ECD Jon Austin said: “It can be hard to cram a brand philosophy into three words, but Driven by Better manages to go a step further and captures Avis’ entire 75-year history of constant advancement.”
The campaign launched last week. There’s three films (that’s the 30” hero spot, above).
See also …
Client: Avis Budget Group
Creative Agency: Host/Havas Sydney
Production Co: Finch
Director: Christopher Nelius
Audio: Song Zu
Photographer: Ian Butterworth
Media: Havas NZ
PR: Boyd PR NZ and Havas NZ
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