AUCKLAND, Tuesday: NZ biotechnology company SRW Laboratories has engaged former deputy PM Paula Bennett as brand ambassador to promote the company’s leading-edge range of health supplements.
SRW founder Greg Macpherson said: “Having the backing of a former deputy PM and current TV show host, is an exciting development which the company believes will help them establish in both local and international markets.”
SRW has launched a range of supplements called Cel formulated to target cellular function and support healthy ageing.
Macpherson said: “Known for her wit, media savvy and stylish fashion sense, Paula Bennett is also known for overcoming significant health challenges. The combination of these factors makes her a perfect fit for SRW which aims to help people adopt a new approach to healthy ageing.
“When I was in government, I didn’t sleep well enough, I didn’t eat well, I didn’t exercise and that really took a toll on my body.”
Bennett said: “When I was in government, I didn’t sleep well enough, I didn’t eat well, I didn’t exercise and that really took a toll on me and my body.
“I knew I had to make some pretty big changes if I wanted to live the kind of healthy older lifestyle that I was looking forward to.
“I actually embrace ageing and want to be around for quite a few more decades yet, but I’m not an expert and I’m not a scientist, so like anyone else I started going to the experts and listening to them.
“And I think that’s what led me to SRW.”
Greg Macpherson: “We are looking internationally to the US and across Asia, so we sought someone with international notability, style and intelligence that reflects the energy we want our customers to aspire to.”
CREDITS
Client: SRW Laboratories
Marketing Manager: Fiona Nagy
Marketing & Comms Specialist: Daniel Kim
Production Company: Pure
PR Agency: Sharp Angles
Principal Consultant: Simon McManus
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