AUCKLAND, Tuesday: Several well-known Kiwi musicians are putting their face to MediaWorks’ vaccination tally campaign, which launched last week on MediaWorks’ digital out-of-home billboards.
Commercial director Liz Fraser says the company is thrilled to have Jon Toogood (from Shihad), Damian Alexander (Blindspott) and Hollie Smith get behind the campaign to drive vaccination numbers as high as possible.
The campaign also features Tegan Yorwarth & Nickson Clark (Mai), Tammy Davis (George), Sharyn Casey & Meg Mansell (The Edge), Robert Scott (The Breeze) and Jay Jay Feeney (More).”
“It’s great to have these musicians support our campaign to help encourage New Zealanders to get vaccinated so they can get back to entertaining audiences quicker.”
The campaign also features radio personalities Tegan Yorwarth and Nickson Clark from Mai, Tammy Davis from George, Sharyn Casey & Meg Mansell from The Edge, Robert Scott from The Breeze and Jay Jay Feeney from More FM, alongside the slogan ‘I’ve done my bit to save summer’.
And Robert Scott from The Breeze has created a parody to Sharon O’Neill’s 1983 hit Maxine – called Vaccine.
Campaign lead: Jessica James (MediaWorks trade marketing head)
Art Director: Brad Baird (MediaWorks)
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