Head line for sale on Trade Me

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An unintentionally risqué Lion Red poster from 1993 is now on sale at Trade Me (scroll down for the address) for $200, courtesy of Platinum Sales Auckland’s Terry Marston, who obtained it from “a mate” who worked for Lion Nathan.

“He was very cagey about it – because Lion had stipulated that every copy had to be destroyed,” recalls Marston.

“Astonishingly, the art and copy went through the approvals process without anybody noting the double-meaning. The Lion reps had all been issued with the point of sale Then at the last minute the penny dropped, and Lion management panicked and cancelled the whole campaign.

“All advertising material was to be returned to head office and destroyed under supervision. This poster – to the best of my knowledge – is one of only two that escaped the shredders.

“A classic piece of Kiwiana from bygone Era. It is framed behind glass.”

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