Headliners gather for Wednesday’s Effectiveness gig

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TVNZ GM Marketing Lynley Kirk-Smith will join International Effie Awards judge Paul Feldwick on the podium at the CAANZ Effectiveness Function in Auckland this Wednesday (October 1).

Kirk-Smith’s topic is Marketing Effectiveness in a Multi-Platform World.

Feldwick will pose the questions Why do effectiveness awards matter? And how do they help us – or maybe even hinder us – in making campaigns more effective?

He’ll draw from both the history of advertising evaluation and his upcoming book The Anatomy Of Humbug.

The CAANZ Effectiveness Function is held in association with TVNZ and supported by AUT University Business School.

Tickets cost $45+gst for CAANZ/ANZA members, sponsors & judges. $60+gst for all comers.

The presentations commence at 4:30pm sharp, at the AUT University, Sir Paul Reeves Building, Te Iringa (WG308) Mayoral Drive, Auckland.

CAANZ says there are only limited spaces available. click here for more function details and to buy tickets here.

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