Healthcare agency rebrands

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AUCKLAND, Today: Healthcare agency Essence (13 years in business) has unveiled its new brand purpose and identity, including a refreshed website, to better reflect the specialist agency’s evolution.

Essence director Ben Hart co-founded in the company in 2008 before assuming sole directorship six years ago, and says he has seen phenomenal growth over the past 18 months, marked by a bold and confident rebrand.

“Being New Zealand’s leading healthcare marketing and advertising agency, our number one priority is to support our clients develop insightful communication, that closes the gap between overwhelming medical data and relatable consumer content and creative, he said. “It’s about achieving better health outcomes, and that often comes through clarity of message.”

“In the past 12 months, Essence has grown by six new team members, increasing our capability and extending our portfolio of clients, both in New Zealand and Australia. 


“To cater for the agency’s expansion, Essence recently shifted its office to a dedicated space in leafy St Patrick’s Square in the heart of Tamaki Makaurau.”

“Internal focus has been put on the addition of strategic planning, extension of medical /health content expertise and strengthening our client service team to take the agency’s commitment to delivering meaningful health brand communications to the next level.

Essence GM/strategy director Kristen Marks, one of two senior appointments made in 2020 to increase the agency’s strategic planning offering, said: “Recent client wins have enabled Essence to extend its focus into new therapeutic areas and industry sectors, building on the agency’s repertoire of long-standing client relationships, including MSD, Astra Zeneca, Novartis, Bayer, Pfizer and Janssen.

Global events have further highlighted the importance of relevant, genuine content that deeply connects with, and understands patient’s unique health experiences, often created in partnership with healthcare professionals.

“Our team has a shared passion to bring positive change and genuine, human truth to all that we do. We consistently strive to create engaging, patient-centric work that helps communicate complex information simply, to support behavioural change.

“To cater for the agency’s expansion, Essence recently shifted its office to a dedicated space in leafy St Patrick’s Square in the heart of Tamaki Makaurau.”


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