Hegarty: Cannes is losing focus

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Legendary adman Sir John Hegarty says the Cannes Lions is “losing focus”, because it’s not a true reflection of advertising that builds brands and businesses.

In an interview with Aussie ad site Mumbrella, the BBH founder said: “One of the major problems we have at Cannes is that it’s hard to get a grasp on what’s actually happening in the real world of advertising. The festival is losing a bit of focus.”

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