Hello launches AA Home campaign

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AUCKLAND, Today: Kingsland creative indie Hello has launched a new campaign, with production from Larchmont, for new client AA Home Response Plus.

AA Home commercial manager Bek Wall said: “We went to market earlier this year to find a strategic partner who could bring what we believe is a strong proposition to life.

“The agency developed a long-term platform for the brand to work across a myriad of products and services, and we’re confident it will drive commercial results.”

AA Home is a joint venture between the NZ Automobile Association (AA) and AA Insurance. The AA Home Response service was launched in 2018 after research suggested AA members were frustrated by the difficulty of getting a reliable tradesperson when they had a home emergency.

“The campaign is currently running across TV, out of home, magazine, digital and point of sale.”

Hello ECD Gary McCreadie said: “We’re really proud of the work and have no doubt it will connect with New Zealanders.

“I’ve had the privilege of working on the creative and directing the campaign with the team at Larchmont.”

Hello MD James Polhill said: “The team at AA have been absolutely brilliant to work with from the outset.

“The pitch process was seamless and we’re looking forward to working together as the campaign builds and the product takes off.”

The campaign is currently running across TV, out of home, magazine, digital and point of sale.


Client: AA Home Response Plus
Chairman: Dougal Swift
Commercial Manager: Bek Wall
Head of Brand & Marketing AA Insurance: Melodie Vickars
Senior Marketing Manager AA: Sarah Gibson
Marketing Manager AA Home: Nalini Dutt

Agency: Hello
ECD: Gary McCreadie
Creative director: Damon O’Leary
Design director: Nick Riley
Design director: Charles Blomfield
Media director: Jason Theodore
Business director: Natasja Barclay
Managing director: James Polhill
Production company: Larchmont
Managing partner: Ngaio Pardon
Director: Gary McCreadie
Producer: Tony Whyman
DOP: John Toon

Production design: Bruce Everard
Offline editor: Tim Mauger / The Editors
Post-production: Perceptual Enginnering
Online editor / colourist: Jon Baxter
Music / sound: Liquid Studios

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