WELLINGTON, Today: A new weekly suburban newsprint magazine, Hello Wellington, will debut in suburban letterboxes on Thursday 12 August. It will be the only free weekly in the market.
The independent publishing company behind the bold venture is Media One Holdings, and the publisher/MD is well-known media & marketing specialist Geoff Kirkham.
“Wellingtonians are poorly served by regional media,” he says. “The Dom Post reaches only 24.8% of Wellington’s 15+ population an average issue, Wellingtonians consume 30% less commercial radio than the national average, and local TV advertisers have to waste funds buying the whole of the lower North Island from Taupo south.”
Hello Wellington comes in a shortened tabloid format (350mm x 250mm), and will reach 85% of Wellington homes.
Editorial content (current affairs, events and opinions plus lifestyle features; cooking, motoring, wine, music) is designed to appeal to 30-64 year-olds, middle and upper socio readers.
“Wellingtonians are poorly served by regional media.”
Embedded QR codes let readers download videos, listen to music, visit advertiser websites, watch TV commercials, land on promo pages, order online, and make bookings.
“The branding, logo and graphic design was all undertaken by my go-to CD, Chris Pearson,” Kirkham says.
“We are a good team.”
The pre-press is being done off shore and Hello Wellington will print in Wellington. They will make all client ads for no charge, including re-formatting camera-ready copy to fit the page format.
“We’re happy to have ad agency media planning enquiries that supports the local stores for national retailers like Farmers, Unichem, Tony’s Tyres, Bunnings, Pak’n Save, Lighting Direct, Repco, Kathmandu, Animates, Bed Bath & Beyond, BBQ & More, Briscoes, Noel Lemming, The Warehouse, New World and Countdown,” says Kirkham.
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