Herald re-launches weekday business offering

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NZME has refreshed and redesigned The New Zealand Herald’s Monday-Thursday business offering.

Herald business editor Liam Dann says the business community can look forward to a redeveloped and cleaner looking Herald Business, more aligned to the recently relaunched Weekend Herald Business.

“The redesigned Monday to Thursday daily lift out with its improved design and focus on richer content will include a lift in thought-provoking business features. Readers will see more CEO and business leader interviews and a deeper analysis of the big issues during the week, helping guide businesses and their clients.”

Friday’s The Business will continue to cover the latest daily business news and weekly features, investigative stories and columnists in the familiar standalone lift out. Business also has its own section in the Weekend Herald and on the Herald Online, apps and mobile site.

Eight out of 10 business people every week connect with NZME business channels.

NZME editorial director business Fran O’Sullivan says she knows the importance of providing Kiwi businesses with high quality business editorial coverage. “The refresh will make Herald Business and NZME’s overall business offering of print, radio, digital and events even more attractive.

“Herald Business is a trusted voice that influences our readers. With up-to-the-minute market information and the definitive word on New Zealand and global economies, The Herald is the ‘go to’ destination for everything related to money, markets and the world of business.”

With three-quarters of businesses based in the North Island and a third of all business expenditure generated from Auckland, she says NZME and Herald Business are undoubtedly the go-to source of news for the New Zealand business consumer.

“Providing the perfect platform for any campaign wanting to influence their clients, Herald Business combined with all of NZME Business assets helps clients to reach their audience more effectively and in a consistent and timely manner. No other media provider has the breadth of assets and channels to bring to life a business’ story.”

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