APN NZ has today relaunched the business section of the NZ Herald online. The new-look business pages offer live tools, more news and more interactivity.
NZ Herald Business Editor Liam Dann says users will now get real-time stock market information, currency conversions and mortgage and savings-rate comparisons from the Herald online.
“That’s the basics of everyday financial acumen,” says Dann. “But as we’re also the country’s longest-serving business news provider we can give our users a lot more than that. For example we’ve now created comprehensive company profile pages for all the top and NZX-listed companies so that our users can have instant access to our corporate archive.”
Dann says it’s as easy as clicking on a company you’re reading about to go to the latest share information, any additional bios and all the archived stories about that company dating back to more than a decade.
A KiwiSaver Fundfinder with comparisons between funders and the ability to check the performance of your own funds is also part of the new look. All these new data tools will be available on a dedicated tools page but will also appear embedded in relevant articles.
Dann says not only is the goal for business at the Herald online to be the country’s most comprehensive financial news service but equally to be the most easy to use.
“We’ve increased our business lifestyle features with content from the world’s authorities on global finance including Bloomberg, Slate and The Washington Post. We’ve added new bloggers too to augment relevant local content in the form of legal commentator Jock Anderson writing Caseload, Juha Sarinann with Tech Blog and Tamsyn Parker on Your Money.”
The re-launch coincides with NZ Herald’s Mood of the Boardroom now streaming live on www.nzherald.co.nz/business. The breakfast event aims to capture the mood of the country’s top CEOs in an audience with the Minister of Finance, Bill English, and Labour’s shadow Finance Minister, David Parker.
“There’s a general election around the corner and the Reserve Bank is set to announce any movement of the Official Cash Rate,” says Dann. “Check out what we’ve got, live and running.”
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