Hotel chain win for Special Australia

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Following a competitive pitch, Special Group Australia has been awarded creative duties across the AccorHotels Australia portfolio of brands.

AccorHotels is a leading hotel group in Australia with over 10 brands including Sofitel, MGallery by Sofitel, Pullman, Quay West, The Sebel, Novotel, Mercure and ibis. (In NZ, the global group has hotels in Auckland, Wellington and Queenstown.)

“We were impressed by Special Group’s insight into our fast-evolving industry as well as our breadth of brands from economy to luxury,” Accor acting marketing vice-prez Di Morgan told Aussie-based site Campaign Brief.

“The pitch team demonstrated a high level of creative thinking and we felt inspired to start a new partnership with such talented people,” she said.

Special Group Australia ceo Lindsay Evans said: “It’s a wonderful opportunity to work with one team across such a range of different offerings and for us to be able to influence not just the communications but the hotel experience.”

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