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AUCKLAND, Today: Kiwi adman Vaughn Davis’s second book, Covid Schmovid – 19 Ways to Make your Small Business Boom hands out useable advice without the usual cant or cliché.

It’s an easy read – thanks to a clean presentation, garnished with the author’s landmark dry wit.

This softcover 162-pager is a well planned and presented collection of smart, original (and inexpensive) ideas, aimed squarely at stores and small businesses.

The provocative chapter headings give a glimpse of what’s within … 

  • Good old email
  • Steal
  • Find an ad agency
  • Wave the flag
  • Dip your toe in the Facebook pool
  • Take the free space

It’s already received a couple of thoughtful reviews …

  • Vodafone NZ enterprise director Lindsay Zwart: “Practical tips on how to embrace and thrive in the ‘new normal’ from one small business owner to another.”
  • And Buy NZ Made ceo Ryan Jennings: “Packed with actionable insights for Kiwi businesses owners to be seen and sell to Kiwis and the world.”

Vaughn Davis owns K-Rd ad agency The Goat Farm. He’s written business articles for the NZ Herald, Stuff, NBR, Idealog and M+AD Daily. 

Before the ad world came calling, he was a pilot in the RNZAF.

Covid Schmovid is his second book. His first, Tweet This Book, is available via Amazon Kindle. His next book, Ideas for Sale – a retail taxonomy, will be published in late 2020.

Covid Schmovid costs $24.99 (“with the $24 going to my NZ-based printer/designers/distributor/retailers and the .99 going to me!”).

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