How to run a PR firm (a.k.a. The ruthless application of common sense) 

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The Public Relations Institute holds an unusual event later this month – a two-hour tutorial for PR people about PR people. How to run a PR firm, to be precise. Or, as PRINZ puts it, “The ruthless application of common sense”.

They’re putting together three globally recognised PR exponents to conduct proceedings – former Edelman Asia-Pacific/Middle East & Africa ceo David Brain, PRINZ Auckland general manager (and SenateSHJ partner) Julien Leys, and Wright Comms Auckland managing director Nikki Wright.

  • David Brain has led some of the world’s largest PR firms and has some simple principles that he believes help deliver success in the consulting environment. He has just finished 13 years with Edelman, the world’s largest PR firm, where he ran Europe from London and then Asia Pacific, Middle East & Africa from Auckland …which he reckons nearly killed him. Before this he was co-ceo of Weber Shandwick UK and had stints at Burson Masteller and Visa International as well as in advertising and at an ill-fated start-up. He trained as a journalist, supports Manchester City, is married with two kids and dog and is currently ‘resting’!
  • Nikki Wright is the founder of Wright Communications and was recognised with the PR Consultancy of the Year – Small to Medium category in this year’s PRINZ Awards. For the last decade her team at Wright Comms has honed their expertise in CSR and sustainability storytelling, and supply services to a range of companies that regularly perform well in reputation rankings. They have expertise across the corporate, government, not-for-profit and consumer sectors
  • Julien Leys founded his own successful consultancy, PR Partners (the NZ affiliate for Hill + Knowlton), and later joined forces with SenateSHJ where he is GM and partner. He has extensive experience in business, law and politics, and is a specialist in crisis communications, issues / stakeholder management and reputation management. He was a commercial lawyer before being appointed as the legal & communications advisor to the Minister of Local Government in NZ’s first MMP Parliament.

All will talk about their experiences and learnings from their own consulting careers. Collectively, the panel aims to offer a global, trans-Tasman and local view on how to run a PR firm and some of the opportunities and obstacles.

Where/when/how much
This event is hosted and supported by PRINZ member ANZ. The venue is the ANZ Centre, 23-29 Albert Street. The show starts at 5.15pm on Wednesday 16 August, and ends at 7.15pm.

Tickets cost $20+gst (for PRINZ members), $45+gst (non-members), and $10+gst (for students).

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