AUCKLAND, Wednesday: Omnicom’s Hearts & Science NZ has unveiled a strategic alignment with Red Bull in New Zealand. There was a pitch – the incumbent was Dentsu (but the change does not affect Red Bull’s creative agency, Special).
Hearts & Science has been appointed as Red Bull’s new media agency from strategy through to execution across all channels and key platforms
Red Bull NZ marketing director Sophie Ericksen said: “Since Red Bull was founded in 1987, our brand proposition of ‘giving wiiings to people and ideas’ is still at the heart of everything we do. What has changed is how we communicate and the types of channels we now utilise to engage with our audiences.
“When reviewing our media agency partnership in NZ, Hearts & Science not only showed depth of understanding of the Red Bull brand but strategically demonstrated how we can maximise both online and more traditional offline channels in today’s modern world.
“Their pitch response was exceptional as it was both data and experience driven.”
“Their pitch response was exceptional as it was both data and experience driven, and we’re excited about the future partnership together.”
Hearts & Science ceo Jane Stanley said: “Red Bull is one of the most highly regarded brands across the globe – brand that not only launched a product back in 1987 but a completely new category and since then has gone on to lead the way in best-in-class branding and innovation.
“To be part of this incredible journey and the Red Bull family is very special to the Hearts & Science team.
“The Red Bull win adds to Hearts & Science’s growing client list which includes Bank of NZ, Contact Energy, Icebreaker and The Market.”
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