Hubbards wins fifth Innovation Award

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AUCKLAND, Monday: oOh!media New Zealand proudly crowns Hubbards the winner of the 2023 oOh! Innovation Awards for its inventive Very Fancy Chocolate Granola campaign, masterfully executed by agencies Culture and Stanley St.

In this year’s awards, nine contenders vied for the coveted $10,000NZD media value prize across oOh!media’s nationwide network. Entries from throughout 2023 were submitted and voted on by industry members.

“Once again, we are thrilled to witness the caliber of entries for the Innovation Awards.”

The triumphant Very Fancy Chocolate Granola initiative featured a site takeover with a comprehensive special build, incorporating 2D roof extensions and impactful print covering the entire internal shelter space, including the floor, seats, glass, and poster panels. The campaign also included product sampling, showcasing its ability to creatively engage the desired audience within the oOh! network.

Nick Vile, General Manager of oOh!media New Zealand, exclaims, “Once again, we are thrilled to witness the caliber of entries for the Innovation Awards. It must have been challenging for our industry peers to choose a favorite, as all entries were uniquely special. There has been an incredible display of creativity and utilization of oOh!media sites across Aotearoa.”

The Innovation Awards not only emphasize awareness and physical presence but also underscore how advertisers can harness the creative flexibility of Out of Home to achieve brand distinction, outshine competitors, and ultimately enhance mental availability with consumers.

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