Cause + Effect

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CANNES, Today: The upcoming Lions festival is squeezing good value out of senior NZ adman James Hurman – they’ve tapped him for online Q+A video sessions next week.

Hurman, of course, is a former Colenso BBDO chief strategist and Y&R MD, now an innovation consultant at indie Auckland shop Previously Unavailable.

The Cannes What’s On This Week blurb for these sessions reads: “In this follow-up video to the launch of the Creative Effectiveness Ladder, James Hurman answers some of the most commonly asked questions on how it works.

“Watch this video to find further insights about how the ladder can help you apply effective creativity in business today.”

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