Husband-and-wife team open marketing shop

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A new marketing agency has opened for business in Auckland – called Casual Fridays, run by journalist Debbie Harrison and designer/marketer Cameron Harrison.

Casual Fridays services include copywriting, PR, graphic design, web/online design, and marketing strategy.

“The name is based on our ultimate end goal (that elusive life balance), but at the moment it’s just wishful thinking – it might be casual Fridays but it’s working till midnight every other night!!” Harrison told M+AD.

“Cam and I went to the Nurture Change Business Retreat in Fiji in November last year – after being surrounded by dynamic business owners for four days, we were inspired to take charge of our own destiny and go out on our own.

“Four months later, Casual Fridays is in business!

“I’ve been out on my own for the past four years, working with various awesome clients on copy and marketing projects, as well as some PR.”

Debbie Harrison is an experienced journalist – and was editor of Sunday magazine for two years (she’s also ex NZ Herald and has written freelance for many NZ publications, including Your Home & Garden, Little Treasures, NEXT and Homestyle magazine).

For the past four years, she’s been self-employed.

Husband Cameron is a marketer, web developer (his last gig was at Benefitz), and account manager.

“Having Cam by my side (literally) means we can be even more helpful to SMEs now, offering graphic design, web design and even more marketing solutions,” Debbie says.

“We’re the full package, really.”

She says she’s always loved business. “I completed a post-grad Certificate in Business at the University of Auckland, thanks to a leadership course with Fairfax in 2008, and I’m happy that my writing and editing skills are proving valuable to the corporate world.

“And I spend way too much time on Facebook and Instagram in the name of market research!”

“Our clients are SMEs who don’t have the time to do it themselves in-house but don’t quite have the budget to go to the big agencies.

“People have been telling us to work together for years so we’ve finally taken the plunge” she says. The pair work from home.

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